單項(xiàng)選擇題It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.
A．people who attend their concerts need them
B．they want to make extra money
C．there are still people who prefer CDs to other formats
D．people who fail to attend their concerts need them
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2.單項(xiàng)選擇題They already guide blind and disabled people; now dogs are to be trained to help people with dementia (癡呆). The duties of these "guide dogs for the mind" will include reminding their owners to take medication, as well as encouraging them to eat, drink and sleep at regular intervals.
The dementia dogs will be trained to respond to sound triggers in the home that prompt them to perform tasks. These could include delivering a bite-proof bag of medicine with a note inside reminding the patient to take it, or waking them up in the morning.
The idea was developed by design students at the Glasgow School of Art and will now be put into practice by Alzheimer"s Scotland and Dogs for the disabled.
Joyce Gray of Alzheimer"s Scotland said, "People in the early stages of dementia are still able to live a relatively normal life, and dogs help to maintain routine."
The other advantage of using the pets as companions is that conversation can be increasingly confusing for people with Alzheimer"s, but dogs can give them a sense of silent support and companionship. People light up when they see animals. They don"t need to communicate verbally but they can still interact. You can have a speechless bond.
The dog would also encourage the owner to take them out for walks, ensuring they keep exercising and interacting with other people.What is true about the people suffering from dementia
The dementia dogs will be trained to respond to sound triggers in the home that prompt them to perform tasks. These could include delivering a bite-proof bag of medicine with a note inside reminding the patient to take it, or waking them up in the morning.
The idea was developed by design students at the Glasgow School of Art and will now be put into practice by Alzheimer"s Scotland and Dogs for the disabled.
Joyce Gray of Alzheimer"s Scotland said, "People in the early stages of dementia are still able to live a relatively normal life, and dogs help to maintain routine."
The other advantage of using the pets as companions is that conversation can be increasingly confusing for people with Alzheimer"s, but dogs can give them a sense of silent support and companionship. People light up when they see animals. They don"t need to communicate verbally but they can still interact. You can have a speechless bond.
The dog would also encourage the owner to take them out for walks, ensuring they keep exercising and interacting with other people.What is true about the people suffering from dementia
A．They would like to stay with other people.
B．They can maintain routine.
C．They will gradually lose the ability to live a normal life.
D．They would like to talk in a different way.
5.問(wèn)答題她喜歡看書(shū)時(shí)聽(tīng)音樂(lè)。
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